PLDT and its mobile subsidiary, Smart Communications have unveiled new product logos June 13. “The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers,” PLDT said in a press release. The only difference between the two new logos is the colorway.
PLDT added that the fresh brand identity reflects desire to empower customers who are increasingly embracing digital services in daily lives.
“Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital lifestyle and the country’s growing digital economy,” said PLDT and Smart Chairman and CEO Manuel V. Pangilinan.
“We shall lead the digital revolution by embracing the smart life within the organization, pursuing digital innovations and enabling our customers to go digital in their own ways. The biggest winners will be our customers who will have a growing range of choices at their fingertips,” Pangilinan stressed.
“The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers,” PLDT said.
The new PLDT and Smart logo is shaped like a triangle with the three sides representing the Company’s business pillars – exceptional people, meaningful innovations, and our valuable customers.
The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”.
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