Four million Japanese viewers tuned into television shows which featured top Philippine destinations including Manila, Tagaytay and Boracay among others, the Department of Tourism (DOT) said Sunday.
The DOT, in a press statement, pointed out that the Japanese shows were filmed in different dates this year despite travel advisories issued against the Philippines.
Media values of the shows are estimated at PHP120 million, the DOT said.
Asahi Broadcasting’s lifestyle and travel show, Tabi Salada featured Manila, Tagaytay, Boracay, Cebu and Bohol in four episodes in March.
Rare World Travel of Kansai Broadcasting did a special cover on Cebu and was hosted by popular actress Suzuki Sawa and comedian Mitsunuri Fukuda, aired on May 13.
Mainichi Broadcasting’s Chichin Puipui, a travel show aired on June 13 and 17, featured Cebu as an ideal holiday and English as a Second Language (ESL) destination.
DOT Secretary Wanda Teo, in a statement, said that it was “heartwarming” to find out that the Japanese TV companies “trusted” the DOT’s assurance of safety.
“This helps buoy up confidence in our country as a safe and secure destination,” Teo said during this year’s Philippine Business Mission (PBM) in Osaka, the first of three cities which also include Nagoya and Tokyo.
The three companies were present to manifest their continued support for the DOT’s objective of targeting 600,000 Japanese visitor arrivals this year and more than one million in 2022.
Teo, meanwhile, expressed hope that the TV shows would serve as “testimonials of the true situation” in the Philippines’ prime tourist destinations.
“We need more media partners like these to push our message that it is still more fun in the Philippines,” Teo said.
The Japan Coast Guard (JCG) will for the first time deploy a vessel to Australia, as part of efforts to strengthen counter-piracy measures in Southeast Asia. The vessel, the 3,300-tonne Souya-class … [Read More...]
MANILA -- The visit of US Chief-of-Navy Operations, Admiral John Richardson, to the Armed Forces of the Philippines (AFP) headquarters in Camp Aguinaldo, Quezon City gave both the Philippines and the … [Read More...]
I was able to attend the 2018 Asian Defense and Security (ADAS) at the World Trade Center (WTC) in Manila recently, and every time the event is held (every two years) it always seem to get bigger and … [Read More...]
MANILA -- The US government reiterated its offer to supply the Philippines with the Lockheed Martin F-16. The offer took place during Department of National Defense (DND) Secretary Delfin … [Read More...]
The kit incorporates, among other systems, an electro-optical imager and a variant of ELTA Systems' EL/M-2022 synthetic aperture radar The 300th Air Intelligence and Security Wing (AISW) of the … [Read More...]
The Philippines will hold joint military exercises with China during the Association of Southeast Asian Nations (Asean)-China military exercise to be held in Zhanjiang, China on October 22 to 29, the … [Read More...]